The McCormick Group was established in 1987, based on the Fortune 500 background of our President. Since that beginning, our services have grown to now include three divisions, public involvement providing full service outreach for transportation and public works projects, marketing research providing surveys, interviews and focus groups and advertising developing collaterals and campaigns in print, radio and television for public and private clients. Geographically, from our start in Indiana we have now grown to also provide services in the states of Ohio, Illinois and Michigan.
In an exploding social media environment, with increasing competitive demands on your publics’ attention, your team at The McCormick Group is here to navigate your success story. From concept to execution, we have a process that begins with defining your objectives, budget, timeline and tradeoffs. We assign a team leader and support staff to your project that meet regularly to move your project forward. We provide you with feedback and keep you advised of progress. Our approach is to be your strategic partner, no surprises, just results. We are always an “e” or call away.
At The McCormick Group our market research division can define what your public perceives, requires or expects. With this information our advertising division can develop a message and individual collateral or multi media campaign for you. Our public relations or public involvement division can then create and manage, the outreach needed. The ability to have these three divisions in house is a benefit to you, maximizing client understanding, providing cost efficiencies and time expedition.
Our firm works on the simple premise that good work works. We believe in paying attention to detail and in documenting activity. We understand that every cylinder of our business needs to work. Our team, our approach and our deliverables adhere to the corporate discipline of process, follow-up, confirmation and execution, and for fun we seek to add innovative twists along the way. From developing strategy, executing advertising, to building stakeholder acceptance and facilitating understanding between diverse constituencies, The McCormick Group brings a proven portfolio of deliverables, to work for you.
Our Divisions (links):