Market Research
Project Experience Statement
The McCormick Group has established the following research services.
- Focus group moderation
- Individual and small group interviews
- Intercept surveys
- Customer evaluation
- Strategic Planning
- Baseline Needs Assessment
Examples of Prior Experience Include
- INDYGO Redline Base Assesment
- Statewide customer/caseworker satisfaction survey for the Family Social Service Administration (FSSA), the largest division of State government
- Water Usage Needs Assessment component of the EPA mandated $1 billion assessment for the City of Indianapolis
- Strategic Plan Development for the IRMSDC funded by the Lilly Endowment
- Individual and small group interviews, for the State of Indiana Department of Workforce Development
- South Bend River Use Environmental Survey, for the City of South Bend, Indiana
- Gambling abuse and image perception for the State of Indiana
- Focus group planning and execution for Supervalu, the largest supermarket chain the U.S.
- Customer service mystery shopping for Bank One
- Indiana University M/W/DBE Utilization Research and Plan Development
- Qualitative customer service evaluation for the Indiana State Museum
- Focus Group Evaluation for the Indiana Repertory and Cub Foods
- Small group team evaluations for IndyParks, Indiana University, the Gallop Organization and the City of Indianapolis Department of Administration
- Use Attainability Analysis Non Random Intercept Survey for the City of Indianapolis, Indiana
- Targeted Population Needs Assessment for the State of Indiana Tobacco Prevention and Cessation Board
- Communication Audit for Eli Lilly & Company Compensations and Benefits
Contact us for further discussion. We welcome the opportunity to earn your business.