Market Research

The McCormick Group has established Market Research services

Individual and small group interviews, focus groups and communication audits

Project Experience Statement

The McCormick Group has established the following research services.

  • Focus group moderation
  • Individual and small group interviews
  • Intercept surveys
  • Customer evaluation
  • Strategic Planning
  • Baseline Needs Assessment

Examples of Prior Experience Include

  • INDYGO Redline Base Assesment
  • Statewide customer/caseworker satisfaction survey for the Family Social Service Administration (FSSA), the largest division of State government
  • Water Usage Needs Assessment component of the EPA mandated $1 billion assessment for the City of Indianapolis
  • Strategic Plan Development for the IRMSDC funded by the Lilly Endowment
  • Individual and small group interviews, for the State of Indiana Department of Workforce Development
  • South Bend River Use Environmental Survey, for the City of South Bend, Indiana
  • Gambling abuse and image perception for the State of Indiana
  • Focus group planning and execution for Supervalu, the largest supermarket chain the U.S.
  • Customer service mystery shopping for Bank One
  • Indiana University M/W/DBE Utilization Research and Plan Development
  • Qualitative customer service evaluation for the Indiana State Museum
  • Focus Group Evaluation for the Indiana Repertory and Cub Foods
  • Small group team evaluations for IndyParks, Indiana University, the Gallop Organization and the City of Indianapolis Department of Administration
  • Use Attainability Analysis Non Random Intercept Survey for the City of Indianapolis, Indiana
  • Targeted Population Needs Assessment for the State of Indiana Tobacco Prevention and Cessation Board
  • Communication Audit for Eli Lilly & Company Compensations and Benefits

Contact us for further discussion. We welcome the opportunity to earn your business.