Strategies include:
- Thematic positioning
- Message Differentiation
- Awareness/Preference Development
- Audience Prioritization
Our firm provides integrated plans with a solid strategy to deliver high impact results.
Examples include:
- The Faces of Clarian Recruitment Campaign,
- in one week 50,000 responses were received.
- The Daniels Second Term Choice Campaign,
- Daniels won receiving 20% of the African American vote, in the Obama tsunami, up 13% since the prior campaign.
- The South Bend Water Quality Campaign
- The City of Indianapolis Westside Revitalization Living Legacy Campaign
Additionally, The McCormick Group developed:
- The first multicultural guide for the City of Indianapolis, Convention and Visitors Association
- Three diversity brochures and one global recruitment brochure for Eli Lilly and Company
- The inaugural campaign theme for the City of Indianapolis Mayor’s Commission on Family Violence
- The branding and launch of the Second Helpings Food Reclamation Center where the Director for the Washington D.C. food reclamation service stated, “I am for the first time jealous of another agency because they have The McCormick Group.”
Contact us for further discussion. We welcome the opportunity to earn your business.
